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Why Radio

Why Radio

Radio is Local.  The most local medium there is!

Radio reaches more customers than any other medium.

Radio is personal.

Our listeners, your customers, have an emotional connection with their favourite radio stations and radio hosts.  They tune in often, think of their favourite hosts as friends, and trust the information they hear.

Radio connects with your customers’ imagination.  Words, music, and sound effects create powerful theatre of the mind.  Radio cuts through the clutter in our distracted world.  Build your brand with great creative, frequency, and consistency.  Inspire action and deliver results!

Radio reaches 84% of Canadian adults 25-54 every week (RTS Fall 2022)

More than Amazon, Spotify, Apple Music, Stingray Music, YouTube combined.

AM/FM Radio is the audio source listened to most in the car.

Radio: 68% of adults 18+

Music collection (CD, MP3, etc): 13%

Podcasts & Other – 3%

Satellite Radio: 13%

Online Audio: 3%

(Radio on the Move May 2020)

Radio delivers an average of $8 for every $1 spent on advertising (Source: Radiocentre)

Rock 102's Spring Invasion is a huge party - radio has reach!